Today it’s all about true values

Patrik Hoffmann, CEO of Ulysse Nardin talks latest novelties, the main challenges of today’s industry and the personal love for tiny mechanical movements.


Last year’s Marine Grand Deck was one of the highlights of 2016 watch world. Do you have something equally breathtaking for 2017? 
Yes, we have two things. One is The Regata Watch which is very important for us in the year of the America’s Cup. The second is the Innovision 2 packed with 10 new patents. It proves the brand is going forward and provides us with lots of technologies and innovations for the coming years. 

What regional market surprised you in a good way in 2016 and why? 
I can’t really say what actually surprised me accept the growing popularity of the Marine collection. People in Asia, China and even in the Middle East understand the story of the Marine meaning our philosophy gains more importance all over the world. 

What are the main differences of today’s market comparing to 10 or 20 years from now? 
At some point the world wanted to see complications: whatever you are able to put in timepiece - people got excited. Useful or not, it was just packed with a lot of complications and it was expensive, we didn’t expect that The Frick collection would still be so popular after 16 years people would buy it. Over the last 7-8 years, customers’ desires became more subtle. They wanted to have beneficial complications that they were able to use in real life, so the craziness of the complications has kind of disappeared. Today it’s even more extreme, it’s all about true values. I’m sure you saw that many of our timepieces are very fairy priced and that’s the part of how the markets works today.

Ulysse Nardin Classico Manufacture 'Grand Feu'