A native of the Swiss La Chaux-de-Fonds, Pierre Jaquet-Droz has made history not only with the highest level of decoration imaginable but with creation of several automatons – moving mechanical figures of people or animals, often mistaken by contemporaries for wonders or even witchcraft.
Chopard’s trademark designs and collections are all-well known to anyone interested in jewelry or watches. But much like any 150-year jewelry and watch business, its history can tell you a lot about the art and fashion of long-gone eras, creativity and life in general. Oh, and there are a lot of diamonds for you to see along the way.
In the watchmaking world, few things are appreciated more than century-long traditions. And while not all trademarks succeed in operating through centuries, some of the vanished ones do return with a fanfare. This time we’ll talk of the British horologist George Graham (1673-1751) and the modern eponymous brand.