Breitling enters the Chinese market in style


Breitling hosted a dazzling celebration of its entry into the Chinese market with a red-carpet gala night at Beijing’s Phoenix Center. International movie stars and Breitling Cinema Squad members Brad Pitt and Daniel Wu were on hand to mark the occasion, along with photographer and filmmaker Peter Lindbergh, who shot 360° #squadonamission campaign earlier in the year, and the Breitling CEO Georges Kern.

‘Tonight marks the beginning of a new chapter for Breitling in China, and we are incredibly excited. – Said Georges Kern – Breitling opened its first Asian flagship boutique in Beijing only a few months earlier and we are strengthening our online and digital presence in Asia through our strategic partnership with Alibaba with the grand opening of the Breitling Tmall flagship store’.

At the gala night, Breitling took the opportunity to introduce the watches in the new Premier family, which underpin the brand’s connection to its land environment and express an important part of Breitling’s current mission statement: to create timepieces for men and women of action, purpose, and style. The original Premiers launched in the 1940s were Breitling’s first truly elegant watches and were a much admired part of the collection, introducing a fashionable flair that complemented the “instruments for professionals” for which the brand was already well known. The new Premier family reintroduces this elegance and the link to the land environment. One of the standout pieces in the family is the Premier B01 Chronograph 42 Bentley British Racing Green, a chronograph that honors Breitling’s partnership with the great British automobile brand.

Breitling has built a significant part of its international reputation on its iconic pilot’s watches, including, notably, the Navitimer. At the gala, the brand previewed two special pilot’s watches that will be launched next year, commemorating the history of the legendary Curtiss P-40 Warhawk plane.