Moritz Grossmann Christmas collection went through Christie’s online auction. This was the first time ever that the auction house has offered such a large capsule collection of new timepieces.
To mark the 10th anniversary of its rebirth, Moritz Grossmann partnered with Christie’s to auction 24 unique pieces that represent the brand’s past, present and future watchmaking tradition. Every single piece demonstrates that nothing of the tradition, craftsmanship and innovation has been lost in Moritz Grossmann’s 130 year dormancy.Following the Christmas and making a good use of the number 24, Moritz Grossmann team has created an interactive online advent calendar where all 24 watches could be viewed. It allowed visitors to consider each piece in detail before being directed to Christie’s website where they could place a bid. In a celebration of New York, where the online auction was based, the watches sat behind the interactive ‘windows’ of the Rockefeller Centre with a Christmas tree nearby.
Among special versions of the current lineup featured in Benu, Atum, and Nefnut collections, a special place was reserved for an original pocket watch by Moritz Grosmann himself. The online auction also marked a historic moment for Christie’s, as this was the first time ever that the auction house has offered such a large capsule collection of new and unique watches. And the result was quite solid: all 24 timepieces were purchased.