The bold and very interesting move by the brand, best known for square aviation-themed watches.
With all this sporty-steel thing raging on, the extreme rarity (if not plain unavailability) of some of the most wanted pieces by top Swiss brands, and, of course, the resulting crazy prices, the rest of watchmaking companies should naturally look for their ways to join the game. Well, seems like Bell & Ross BR05 is aimed exactly at this market. With the familiar square-meets-circle exteriors, the eye-catchy screws sitting on top of the bezel, and the integrated bracelet design strongly following one of the most collectable watches of our era, there’ll obviously be some tongue-in-cheek complains. Still, the overall character of the watch seems rather strong. And don’t forget, that the square cases have always been the backbone of the brand’s catalogue. So, at least a hefty part of the overall design has serious roots in Bell & Ross DNA.
Five versions are on offer: four – in satin-polished steel and one – in rose gold. The circle of the dial is fitted within the square case measuring 40 mm in diameter. It is available in silver grey, navy blue or deep black with a subtle sunray finish. Regardless the color, all Bell & Ross BR05 watches are equipped with a BR-CAL.321 self-winding movement featuring three central hands and a date window. The only exception here is the skeletonized version using the date-less caliber BR-CAL.322 and limited to 500 pieces.
While The BR05 clearly tries to hit the integrated-bracelet segment, – meaning the first bracelet link forms part of the case – there’s also a second alternative for the customer to choose from. Each version is available on a ribbed rubber strap.
Sep. 18, 2019